One of the mostly discussed and analysed contemporary issues is the power of mass media in society. They are everywhere, surrounding our lives and defining our experiences. Every individual is daily and constantly hailed by millions of messages that emanate from a variety of media sources. A great proportion of these messages is political and is significantly increased during pre-election time.
Quoting Mc Nair, �when until recently, voting rights in capitalist countries were restricted to small elites of propertied, educated men, it was enough for parties to use various forms of interpersonal communications, such as public meetings and rallies, aided by newspaper coverage, to reach their constituencies. But in an age of universal suffrage and a mass electorate, parties must use mass media� (Mc Nair, 1995, pg 6). Politicians today have found the easiest and more efficient way to convey their messages to a great amount of people that is their public in modern democracies.
What one may observe is that a very close and intimate relation has been developed between media and politics throughout the years. An interrelation is established between these powerful factors, since each one is taking advantage of the strength of the other. The evolution of mass media has changed significantly the way that politicians perform. Especially the advent of television has been very decisive. �Television has not only amplified the candidates voice; it has also changed the nature of political discourse�, (Diamond and Bates, 1984, pg 384). Political campaigning attracts more attention and parties spend vast amounts of money. Specialized companies are employed to create the political party�s campaign, exploiting the rules of commercial marketing and branding.
Αγαπητοί φίλοι, σε αυτόν εδώ το διαδικτυακό τόπο μπορείτε να διαβάσετε πολλά από τα άρθρα και τα σχόλιά μου που έχουν δημοσιευτεί κατα καιρούς στον έντυπο και ηλεκτρονικό τύπο. Ελπίζω να κεντρίσουν το ενδιαφέρον σας!
